Volkswagen puts a suspicious mind at ease


Most "surprise ending/unexpected twist" ads fall flat because they're too obvious, all buildup with a crappy payoff or simply toss in a curve without thought for the brand message. Some do all of those things. This Volkswagen spot from ad shop Try in Norway, with an apparently cuckolded husband writing a letter recounting the evidence of his wife's dalliances, is an entertaining exception. The storytelling is strong, the voiceover is spot-on, and the actors' facial expressions are consistently amusing. The final twist humorously captures male psychology, particularly as it relates to cars, in a refreshingly surprising way. Cuckolded. It's a fancy word, and I'm glad I was able to use it today to describe someone other than myself. Thanks, VW!

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS