Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Most "surprise ending/unexpected twist" ads fall flat because they're too obvious, all buildup with a crappy payoff or simply toss in a curve without thought for the brand message. Some do all of those things. This Volkswagen spot from ad shop Try in Norway, with an apparently cuckolded husband writing a letter recounting the evidence of his wife's dalliances, is an entertaining exception. The storytelling is strong, the voiceover is spot-on, and the actors' facial expressions are consistently amusing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in