Volkswagen Polo Makes a Great Beat-Boxing Partner | Adweek Volkswagen Polo Makes a Great Beat-Boxing Partner | Adweek
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Volkswagen Polo Makes a Great Beat-Boxing Partner

The Singapore office of Tribal DDB tapped Dharni Ng, a local beat-boxing talent with some international credentials, to headline its digital campaign for the new Volkswagen Polo GTI. The audio takes car noises that under normal circumstances would be totally obnoxious, and by mixing them with Dharni's sounds, makes them not so. Still, if you'd prefer a version without the canned samples, check out the earlier teaser video, where the artist works imitations of auto sounds into a single-shot performance.

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