Volkswagen Is a Dog's Best Friend in Tribal DDB Spot Imitation is flattery for this pooch
See Spot run. And bark, growl, yelp and whine. This Volkswagen Golf commercial by Tribal DDB Amsterdam stars a perky pooch that makes all kinds of car sounds while out for a walk with its owner. At the 25-second mark, as the pooch squeals and backs up toward the woman, I thought the little devil was going to befoul her shoes. He doesn't. Too bad. "You don't need to drive a Volkswagen to be impressed," the ad says. I don't, and I'm not. Look, the terrier's cute, but ultimately its snarling and yapping gets tiresome. Time for a trip to obedience school. Or maybe its owner can trade in the noisy beast for a nice, quiet hamster. Still, the Dutch ad is more pleasing than "Get Happy," the automaker's upcoming Jamaican-flavored Super Bowl spot, which some wags have dismissed as a real, well, you know—woof woof, mon.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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