Visual ad tricks done the old-fashioned way

Adland has some interesting behind-the-scenes footage of a new ad by Fallon London for Orange, the British phone company. The commercial shows people in a field, appearing and disappearing, seemingly out of nowhere. Viewers may assume it’s all been done digitally, but in fact, it involved painstaking choreography, with the actors running this way and that, jumping in and out of holes in the ground. See the spot here, and the making-of footage here.