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On the heels of Cereality opening its third location in Chicago, and Wheaties’ first television spot in nearly five years from Saatchi & Saatchi, the breakfast staple is gaining new cachet. But before you go shelling out the extra dough (and at Cereality that’s not just a reference to food product—it’s nearly four bucks for a bowl for a name brand), be sure to check out some of the knockoffs you can get for a fraction of the price.
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