Virtual tour shows Rogue’s scrappy charm

One of my favorite beer makers, Rogue Ales, has posted a great virtual brewery tour on YouTube. Most impressive is how it conveys the Rogue vibe so well. Where most brewers would regale you with stories about the magical process of fermentation, your Rogue tour guide, who appears to be drunk, describes Rogue’s yeast as “farting off CO2 and peeing off alcohol.” He also proudly describes the company’s investment strategy, admitting, “We’re bottom feeders. We don’t spend money unless we absolutely have to.”