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Yes, we know it makes one a bit queasy to see the word "mother," or for that matter, the word "virgin," in close proximity to the name "Britney Spears." Our alarm at seeing this threesome in the headline of a press release was allayed, however, when we read on to learn that Virgin Mobile USA had enlisted creative agency Mother New York to help get mileage out of the brand's sponsorship of the 2009 Britney Spears Circus Tour.
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