From Viral to Volkswagen, YouTube-Savvy Band Makes Music on a Beetle | Adweek From Viral to Volkswagen, YouTube-Savvy Band Makes Music on a Beetle | Adweek
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From Viral to Volkswagen, YouTube-Savvy Band Makes Music on a Beetle Three takes, one track by Walk Off The Earth

Canadian rockers Walk Off The Earth struck viral gold in 2012 when they squeezed five band members around one guitar for a masterful cover of Gotye's "Somebody That I Used to Know," racking up 154 million views.

Now they're back, and this time they're beating on a Beetle. In a partnership proposed by the band with Volkswagen Canada, the group created a three-part YouTube clip featuring different versions of their song "Gang of Rhythm." You can click to jump around the video, switching between "Playful," "Soulful" and "Powerful" interpretations of the track.

The first version features some creative uses of car-part percussion, along with lots of people irresponsibly throwing guitars and ukuleles. But the second version doesn't add much, and by then the song has lost most of its limited charm. The third version is basically just them performing an instrumental in a tunnel, and the Beetle appearance is almost an afterthought.

So while it's not as innovative as it could have been, it's still better than your average car commercial. Hat tip to Shannon at Glossy. Credits after the jump.

 

CREDITS

Agency: Red Urban
Creative Director: Christina Yu
Art Director: Alicia Outschoorn
Writers: Cooper Evoy & Jon Taylor
Agency Producer: Andrea Hull
Director, Digital Strategy & Social Media: Nicole Milette
Account Director: Sonia Ruckemann
Sr. Account Executive: Beatrice Recio
Production Company: Untitled Films
Director: Wendy Morgan
Director of Photography: John Houtman
Executive Producer: Lexy Kavluk
Line Producer: Michael Smith
Editor: Dave De Carlo, Rooster Post
Flame Artist: Andrew Rolfe, Fort York
Colourist: Wade Odlum, Alter Ego
Senior Developer: Ricardo Peters

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