Villains Step Up in Kellogg's Crunchy Nut's Superhero Campaign Meet the Boring Breakfast Brotherhood
You've already seen Kellogg's Crunchy Nut cereal personified as a '60s-style, yellow-spandex-clad superhero fighting to restore flavor to breakfast. Now, in a new video created in collaboration with Funny or Die, meet the villains. Like the rest of the campaign, "The Boring Breakfast Brotherhood" plays on comic-book tropes—in this case, the evil conference-room congregation—only, more bumbling. Cue ringleader "Dry Toast," who knacks of Dick Tracy's Big Boy Caprice, and "Greasy Steak," a rebel reminiscent of a pre-Joker Jack Napier. In what's perhaps the spot's most amusing bit of writing, "Oatmeal" appears incapable of saying anything but his own name. (We like oatmeal, but this seems like an appropriate interpretation of how it would be, if it were a person.) The PR agency, Edelman, says its own Kellogg's-dedicated unit Krispr and its branded entertainment arm Matter led this execution, rather than Leo Burnett, which did the TV campaign. What do you think: Is it a sweet bit of branded entertainment, or does the deliberately overcooked style fall short of delicious?
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Ad of the Day: VisitEngland
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- And the 2013 Grand Effie Goes to ...
- Tablets Overtake Smartphones as the Big Shopping Device
- How AT&T Got Kids to Make Some of the Year's Best Ads
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.