Videogames like these will rent themselves

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

WongDoody’s new spots for GameFly show videogame characters using the game-rental service. The spot above shows a paratrooper, mid-drop, placing a GameFly order. What if he forgets to pull the cord? Luckily, he doesn’t—and he arrives home safely to find the game waiting for him. The mix of styles is fun, but where’s the reference to the seminal Pong and Blip environments? Sure, that paratrooper’s reflexes are quick enough to work a laptop at 1,200 feet—but the kids in this

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in