A very Bengrossing, Benjoyable exhibition | Adweek
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A very Bengrossing, Benjoyable exhibition

Benergy_1The urge to combine the name Ben with other words grows stronger every day, judging by Philadephia’s Ben Franklin exhibition, which has brought a measure of “BENergy!” to the city. In the wake of not one but two celebrity Bennifers, can the name Ben even stand on its own anymore? The Stillers, Kwellers, Wallaces and Popkens of the world may be somewhat concerned, along with anyone who favors non-sucky headlines on ads. But maybe there’s something to this whole trend. While most combo-names (Bennifer, Brangelina) are objectively awful, others are something of an improvement on the original pair. As Stephen Colbert recently pointed out, smushing William H. Macy and Felicity Huffman together gets you the quite respectable Filliam H. Muffman.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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