Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art | Adweek Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art | Adweek
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Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art Not like a map of the U.S.

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon is firing another round of salvos.

For a new installment of its "Reality Check" campaign, Verizon and McCann New York (and director Peyton Wilson of O Positive) created a modern art gallery featuring 4G coverage areas offered by competitors AT&T, Sprint and T-Mobile. Visitors are asked to describe what they see, with the point being that few can recognize the illustrations as maps of the U.S.

It's a clever gag and not overly aggressive, but will it mark the start of another round of cartography conflict?

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