Veggies out of luck in sex-enhancement ads | Adweek Veggies out of luck in sex-enhancement ads | Adweek
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Veggies out of luck in sex-enhancement ads

Fowin1

Click here to see the banana and eggplant versions. McCann Erickson in Bangkok makes a bid for naughtiest campaign of the year with three loopy print ads promoting a "sexual efficiency ring." Scantily clad women appear with human-sized bananas, eggplants and cucumbers, who are hiding as the husband/boyfriend comes home. The cucumber is lurking in the shower, perhaps because you should always wash your vegetables before, um ... eating them, I guess? And is that banana sweating? I don't think I want to know! The veggies won't be getting any more action now that the guys are using Fowin to enhance their erotic performances. The absurdity of the imagery here only slightly offsets the unpalatable theme. File under: seedy.

—Posted by David Gianatasio

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