Vaginal Lubricant Uses Slippery Marketing Tactic of Female Empowerment

Excuse me for once again having a chat with you about vaginas. Damiva, a new brand of products for ladybits whose name is a portmanteau of dame and diva, is releasing an ad campaign by Toronto creative agency Open for a vaginal moisturizer called Mae by Damiva, named after Mae West. Of course, vaginal moisture is a slippery topic. While the West considers a gushing vagina a turn-on and a symbol of youth and vigor, in places like South Africa, Saudi Arabia and Haiti, it's the opposite.