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It’s early February. Do you parcel a few days from your meager vacation allowance and jet off for a long weekend in the Bahamas? Or do you retreat to you cubicle and wait for spring? A dilemma. Which is why an under-the-radar TV campaign (if there is such a thing) has tapped into the white-sneaker-wearing tourist inside us.
In the debut spot, a slick CEO type thanks us for “ciphoning valuable time away from loved ones and trading weekends for work ends … even as your overall quality of life takes a nosedive.”
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