Useless Plastic Box Going for $99.99 at Best Buy, Thanks to Rascally Artist | Adweek Useless Plastic Box Going for $99.99 at Best Buy, Thanks to Rascally Artist | Adweek
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Useless Plastic Box Going for $99.99 at Best Buy, Thanks to Rascally Artist Fake product reaches store shelves

A street artist named Plastic Jesus (picking an artsy pseudonym in 2013 is like picking an AOL screen name in 1997) stuck it to the man by leaving a fake product—complete with product tag—in five Best Buy stores around Los Angeles. The product is a useless plastic box, and is tagged as such. The product description includes gems like "will not work once you get it home," and "battery life too short to be of use." As an owner of a Dell laptop, I feel the sting of that second comment. The stunt is interesting and well designed, but going after Best Buy at this point is like kicking a dying mule. He or she should have done this in an Apple Store. Via Laughing Squid.

UPDATE: Jon Sandler, a spokesman for Best Buy, tells AdFreak in a statement: "A few stores were affected and the boxes were removed immediately. We are flattered that Best Buy is so top of mind for Mr. Plastic Jesus, and are happy that he presumably had the opportunity to witness our expert Blue Shirts and Geek Squad members in action during his visits. Hopefully he also had the chance to check out our fabulous back to school deals."

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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