U.S. Senators Paired With Shooting Victims on Powerful Gun-Control Website

'They don't work for you'

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"They Don't Work for You," a gun-control campaign from Brooklyn design shop Guts & Glory, is intended to stir the emotions of the faithful and give them simple, direct and proactive ways to respond. The website gets under your skin using deceptively simple, exceptionally skillful Web design and the frequently overlooked (yet often quite powerful) tactic of repetition.

First, we see images of the six educators killed in December's Newtown, Conn., school shooting, and the headline "These teachers sacrificed their lives for the children they worked for."

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