U.S. Marine makes intense anti-poverty plea

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This nearly five-minute clip by newly formed humanitarian group Nuru International might be the most compelling PSA you'll see this year. It fuses animation and news footage with a story line provided by Jake Harriman, the group's founder and CEO. He's a U.S. Marines Special Ops veteran who saw combat in Iraq and took part in aid missions around the world. A shot of the burning towers on 9/11 shows up early, as Harriman makes the case that desperate people do desperate things, and that eliminating extreme poverty and hopelessness is key to fighting terrorism.

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