Gun Ad Featuring Michelangelo's David Comes Under Fire From the Italian Government Statue can't be used commercially

The Italian government is taking aim at Illinois gun manufacturer ArmaLite, which offended Italy's entire cultural ministry by using Michelangelo's David in an ad for the AR-50A1 rifle.

Italy's culture minister, the Historical Heritage and Fine Arts Board curator, and the director of Florence’s Accademia Gallery (where David is currently on display) have all denounced the ad, and ArmaLite has been issued a legal notice to retract the image because the statue is considered government property and can't be used commercially without the proper rights and fees.

Part of me wonders if the offended party might have let this go if the ad hadn't been for an American gun manufacturer. Or if the gun in question were a bit less over-the-top. I grew up with GI Joes and even I think that thing is overdesigned.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Europe, Guns

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS