U.S. Army now taking its cues from Apple

The U.S. Army plans to open high-tech experiential recruitment centers beginning with a pilot program at an undisclosed site in August. Per Brandweek, “It will consist of three large simulators with full-scale mock-ups of Army equipment and wrap-around 270-degree video screens.” Apache, Black Hawk and HMMWV simulators will allow prospective enlistees to experience those weapons systems. Apple’s retail outlets apparently inspired the idea. Of course, buying a Mac won’t kill you, unless it has one of those wonky batteries that sometimes catch on fire.