U.S. Army now taking its cues from Apple | Adweek U.S. Army now taking its cues from Apple | Adweek
Advertisement

U.S. Army now taking its cues from Apple

Camouflagedrives_2 The U.S. Army plans to open high-tech experiential recruitment centers beginning with a pilot program at an undisclosed site in August. Per Brandweek, “It will consist of three large simulators with full-scale mock-ups of Army equipment and wrap-around 270-degree video screens.” Apache, Black Hawk and HMMWV simulators will allow prospective enlistees to experience those weapons systems. Apple’s retail outlets apparently inspired the idea. Of course, buying a Mac won’t kill you, unless it has one of those wonky batteries that sometimes catch on fire. (Or is that Dell?) Signing up for a hitch in the military, however, especially with a war on, can carry rather more serious possible consequences. I’d suggest firing at the high-school geeks during the simulations. If they see the virtual missions through, they’re way beyond “Army strong” and merit full commissions. In the Marines.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Apple, Gianatasio
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS