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When we last left you, Fast Company was preparing funeral rites for the traditional advertising agency, upon which "death warmed over." Now comes the counterpoint from a buttoned-up rival, Bloomberg's BusinessWeek. It presents a 3,300-word defense of the old guard. Unsurprisingly, the defense is built around Mad Men. Here's the long and the short of it:
• Big agencies are getting better at digital. Evidence: BBDO was agency of the year at the Webbys.
• Big holding companies are thriving.
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