Unseen dangers a bit too vague in HIV spot

This Canadian HIV PSA by ad agency BleuBlancRouge is maybe a bit too slick for its own good. Playing like a horror-film trailer (better than most I've seen), it undercuts its good intentions with flashy visuals that are impressive but do little to deliver the broader message of being prepared and taking precautions. That's a shame, because the "unseen danger" scenarios are nicely realized, with scenes of flying bodies, a vicious beating and a drowning expertly shot and set to a pounding soundtrack with an evil vibe.