Unscrew yourself for brighter days ahead | Adweek Unscrew yourself for brighter days ahead | Adweek
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Unscrew yourself for brighter days ahead

Unscrewamerica "Unscrew America" could work as a slogan for most of the remaining presidential candidates. But it's been snapped up by GSD&M Idea City for a pro-bono campaign aimed at getting Americans to unscrew their old lightbulbs and replace them with energy-efficient ones. The youth-friendly Web site, UnscrewAmerica.org, features a jittery land- and skyscape with comically named sections like “The high cost of awesomeness” and “Personal economics, or ‘Suck it, Earth!’ ” TV spots are due by the end of the week. For now, the “videos” section is limited to footage of a kangeroo playing the Australian national anthem on a keyboard guitar—Australia having already banned the sale of incandescent light bulbs.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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