Unlikely Model Aping American Apparel Ads | Adweek Unlikely Model Aping American Apparel Ads | Adweek
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Unlikely Model Aping American Apparel Ads

American-able-1

Jes Sachse, a Canadian woman who has a rare genetic disorder called Freeman-Sheldon syndrome, appears in a bunch of American Apparel spoof ads from photographer Holly Norris—part of an art project that seeks to question the way people with disabilities are presented in the media. Norris explains on her website: "I chose American Apparel not just for their notable style, but also for their claims that many of their models are just 'everyday' women who are employees, friends and fans of the company. However, these women fit particular body types. ... Women with disabilities go unrepresented, not only in American Apparel advertising, but also in most of popular culture." Norris got approval from American Apparel itself to run the photos in the Toronto subway, according to the Toronto Star. Of course, Sachse, 25, is hardly an everyday woman herself. She's 4-foot-9, her spine is curved, and her right leg is shorter than her left. Yet she's more comfortable in her own skin than many models. She says of the photos: "I feel like my own sexual confidence is projected through. ... I feel like I look confident in what I'm doing."

American-able-2

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