Unknown numbers can fetch untold millions

This mobile-phone commercial from Finland, by ad agency SEK & Grey, puts a lot of weight behind the company's caller ID service, noting that "an unknown number could be the most important of your life." It's a powerful and impressive statement, but a tad melodramatic. Most of the unknown numbers that call me are asking for money, not offering any. Still, having my phone company identify the number for me would be swell. That way, I'd at least know which collection agencies I was ignoring.

—Posted by David Kiefaber

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