United Way proves to be a terrific exfoliant | Adweek United Way proves to be a terrific exfoliant | Adweek
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United Way proves to be a terrific exfoliant

Unitedway

Publicis in Toronto has produced a few notable new spots for the United Way. "Youth" and "Homelessness" both show people in desperate straits literally shedding their skin to start anew. The voiceover at the end isn't really necessary because the visuals are so strong. Nonetheless, the reminder that contributions to the charity provide "a way out" of hopelessness is on point and syncs up nicely with the imagery. So, perhaps a few dollars will find a way out of your wallet and into the UW coffers so you can carve up that Turkey Day bird with a little less guilt, OK? Sean Cochrane directed; Crush provided the effects.

—Posted by David Gianatasio

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