Unilever wants kids to be active, too

Isn’t there anyone left who wants kids to enjoy the lazy days of summer? On the heels of a new study that says having a TV in your bedroom will ruin your grades and your life, Unilever is encouraging kids in the U.K. to get off their asses and do something. But unlike McDonald’s (which of course is revamping Ronald into a snowboarding, basketball-slamming, race-running jock), Unilever’s goals aren’t all about kids’ health. Yes, exercising will make kids thinner and presumably healthier.