Unfinished ad for Doritos delays Super Bowl
Just how much bedding down takes place between the NFL and its Super Bowl sponsors? So much that the turf in Dallas will be colored Doritos orange, the game balls will be shaped like Doritos, and the halftime show will be awash in Doritos-themed 3-D. Oh, and the Big Game itself—not happening this Sunday, because Doritos needed more time to finish its bodacious babe-centric commercials and fine-tune an in-game ad that will use the power of the Doritos crunch to sack a quarterback. So says the new Comedy Central series, Onion SportsDome, with a pitch-perfect "breaking news" parody (below) that aired Tuesday night and included an NFL statement saying a Super Bowl without a Doritos ad would be "unimaginable." The indefinite delay will help other marketers, too, with Bud Light using it to pump out 30 or 40 more spots, The Onion says, and Chevrolet trying to coax "a less hateful performance out of Howie Long." See? It really is all about the commercials.
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Arnold Wins Avocados From Mexico
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Ad of the Day: VisitEngland
- And the 2013 Grand Effie Goes to ...
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- How KitchenAid Gave Us the World’s Coolest Mixer
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- Y&R Asks You to Define What #AdvertisingIs
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.