Underwear: it's not just skivvies anymore

After seeing 2(x)ist ads plastered on every flat surface in Manhattan, it’s only natural that I wanted to indulge my curiosity and find out what exactly 2(x)ist is. As it turns out, the posters of sinister, greased-up men in their underwear were actually selling … underwear. But, as 2xist.com proudly testifies, it’s not just any underwear. According to the site’s “About” section, 2(x)ist “will take you from home to out on the town in comfort and style,” and is a brand that continues “to refine—and redefine—men’s underwear expectations.”