Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

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NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad.

The sports marketer launched the campaign on Twitter last Saturday, when the playoffs first started, tweeting the first round of spots under hashtag #BreaktheGame during a match that saw Curry's team, the Golden State Warriors, crush the Houston Rockets 104-78.

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