Unblemished Justin Bieber pitches Proactiv

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Proactiv continues its tradition of using perpetually unblemished spokespeople with Justin Bieber, whose swaggering endorsement doesn't cover the sad fact that his voice hasn't changed yet. He really does have a swagger coach, by the way—Ryan Good, formerly affiliated with Usher, is the guy responsible for Bieber's whitened-up rapper look and remedial-gym manner of speaking. Which has nothing to do with acne medication, I realize. But neither does Justin Bieber. Via Billboard.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in