Umm, I’ll have the Steak-Umm ...

Some comebacks are truly unexpected—and unnecessary. Howie Mandel’s return to prime time springs to mind. Which leads, of course, to the press release I got today from Steak-umm. The headline proclaims: “Steak-umm returns to TV after 20-year absence.” How times flies. “The 142-spot campaign will run through mid-May.” Only 142 spots? I guess they ran kinda lean on ways to showcase thin slices of steak. In terms of imagery, the ads take the direct approach, depicting “a man and a woman biting into sub-sized Steak-umm sandwiches against high-rise and house porch backdrops.”