U.K. spot crowns Miss Construction Worker

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Toilet lids become drums, plungers are batons for the dance routine, and soothing cups of tea are no distraction for the shirtless, bikini-bottomed, oiled-up hardhat workers who strut their stuff in this goofy clip for U.K. online marketplace MyBuilder.com. At the end of the faux pageant—a collaboration between agency Sell! Sell! and director Mark Denton of Coy! (because you can't have too many exclamation points)—the grand prize (fittingly, a golden tool) is presented by a judge riding a forklift.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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