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John Lewis may have won Christmas with its penguin ad, but Mother London's holiday spot for British pharmacy chain Boots is an impressive stocking stuffer in its own right.
Director Noam Murro's low-key, naturalistic approach really scores as we follow some folks who wake up very early on the day after Christmas and make preparations for a special celebration of their own. The muted documentary style lets the tale shine without reams of tinsel or the glare of too many holiday lights.
"This Christmas, we want to inspire our customers to celebrate the special people in their lives," says Andy Ferguson, director of marketing at Boots, "not just by giving the perfect gift from Boots, but by sharing the reasons they matter for the whole nation to see."
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