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The World Cup is coming, and at least one U.K. advertiser is being blatantly honest about this: English football fans are animals. Check out this energetic TV spot for Sure Sport for Men showing a city overrun with wild beasts, all hyped up into a frenzy about football, about to tear one another limb from limb. (The ad was created by Lowe London, and directed by Noam Murro. The tagline is, “Extreme protection that lets you go wild.”)
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