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(Click here to see the full ad.) This memorable ad for Call of Juarez: Bound in Blood, created in-house, hits all the highlights as far as I'm concerned. Violence? Check. A post-massacre shot of rye? Don't mind if I do. A fetching saloon girl? I repeat: Don't mind if I do! The details—a card stuck in whiskey spilled on an overturned table, the dead man's reflection in the mirror, the shadow of the kerosene lamp on the wallpaper—are exceptional.
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