Tylenol feels your pain, and takes pleasure in it

What’s this poly-bagged with the July issue of Spin I just bought in Grand Central? It’s a little booklet with a red, black and white image on the front which looks like a thrash-metal guitarist’s dream tattoo. The image is ornate and spiky, and it fits that at the top is the word, “OUCH!” In fact, the little booklet is completely devoted to tattoos, including write-ups of a number of tattoo artists. But what’s this word in teeny-tiny type on its back? Does that really say Tylenol?