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One of the funniest ad campaigns of 2015—Australia's "The Boys" campaign for Bonds underwear, starring a pair of chatty testicles—returns in a big way for 2016 with a seven-story-high weather billboard in downtown Melbourne in which the lads react in real time to cold, warmth and wind.
The agency, Clemenger BBDO Melbourne, explains:
When it's cold, the boys shrink towards the top of the billboard, and when the weather heats up they descend and hang freely.
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