Twitter's fail whale helps promote Baltimore | Adweek Twitter's fail whale helps promote Baltimore | Adweek
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Twitter's fail whale helps promote Baltimore

Failwhaletattoo copy

Here's the most Twitter-nerdy tourism effort of the year so far. To attract more followers to Baltimore tourism's Twitter account (@BaltimoreMD), the guy who runs it, Tom Rowe, pledged that a friend of his would get a tattoo of Twitter's iconic fail whale, and broadcast the tattooing on live webcam, if they could get past the 3,000 followers mark. Within hours of the challenge, they reached that milestone, and the friend, Ryan Goff (@tweetbomb), had his leg etched with the whale's image. Between this and Ace of Cakes, people might start to associate my city with things other than The Wire. So, good job, guys. I've certainly seen worse logo tattoos.

—Posted by David Kiefaber

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