Twitter alerts you to freshest hot cross buns | Adweek Twitter alerts you to freshest hot cross buns | Adweek
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Twitter alerts you to freshest hot cross buns

Bakertweet

Twitter is poised to remake our world. A new area of focus: local bakeries. These bakeries have a problem. They have fresh stuff coming out of the oven all day long, yet people don't know exactly when. Enter Twitter. Courtesy of digital agency Poke, BakerTweet sends out a message whenever fresh goods pop out of the oven. Poke set up a handful of London-area bakeries with receivers to partially automate the process. The idea is, it's a cheap way for them to promote their products, although I wonder just how many Tweets about scones and buns people want to read. Check it out in action at the Twitter feed of Albion's Oven.

—Posted by Brian Morrissey

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