Twinterns are this season's hot new vassals
I'm already sick of "Twinterns" and "Twinternships," and the obnoxious nomenclature didn't even exist two weeks ago. The phrase has nothing to do with twins, and everything to do with Twitter—it refers to an intern whose job consists mainly of Tweeting and enhancing or following a company's profile in social media. If these posts are unpaid, well, then they're copying Twitter's monetization model, too. Pizza Hut has one such opening at present. There are a couple of former Domino's employees in North Carolina who are in need of work and who have plenty of social-media exposure. But their particular experience is not preferred, as a modicum of decency and common sense is clearly required.
—Posted by David Gianatasio
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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