The TV-show theme song: dead and buried?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


First it was original movie soundtracks, now it’s TV-show theme songs that are getting an official belated Internet eulogy. The writer laments a world in which “modern TV producers fear flip-happy viewers” and cater to them by launching right into the plot with little or no musical opening. My guess is the writer doesn’t get HBO, because Oz, Deadwood, The Wire, The Sopranos and Entourage all have distinct theme songs that covered their opening credits (The Wire and Entourage are still active shows, as far as I know), as does Law & Order, a show popular enough to warrant its own channel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in