Try the new Healthy Choice if you can, idiot | Adweek
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Try the new Healthy Choice if you can, idiot

Up until a week ago, I had never heard anyone ask for help warming up their lunch. Then it happened again. And again. The reason? Healthy Choice Fresh Mixers seem to add a few steps too many to the mid-day microwaving process. So, I was a bit surprised to see this ad, which mocks anyone who would dare question the simplicity of this innovative offering. "You need me to talk you through 'Add water, microwave, strain and stir'?" a guy says to his buffoonish colleague. "Hey, how did you become a vice president again?" To be fair, it's a fine spot, or at least better than some previous Healthy Choice ads. But should the butt of the joke really be the guy stupid enough to buy your product?

—Posted by David Griner

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