True North is back, this time in snack form

Ad-agency buffs will remember True North, the short-lived parent of Foote Cone & Belding, acquired by Interpublic Group in 2001 for a tidy $1.6b as in billion. No disrespect intended by Frito-Lay, as TrueNorth (squashed together as one word) is the chosen name for its new healthy-snack line. A heavy hitter in its heyday, True North the ad company maintained a formidable client roster, not the least of which was Quaker, which, like TrueNorth the snack, now operates under PepsiCo.