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Trix has a treat in store for rabbit fans. The General Mills cereal brand just launched #RealTrixRabbit, a competition to find one real live bunny to replace its iconic animated furball on limited-run boxes in the winner's hometown.
The contest promotes the January launch of reformulated versions of Trix, Cocoa Puffs, Golden Grahams and other General Mills cereals, which will no longer use artificial colors and flavors. All of the company's cereals will phase out such ingredients by the end of 2017.
Submissions of photos and videos will be accepted through Nov.
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