Hasbro is pitting the lads against the lasses in a new campaign for its Trivial Pursuit board game that aims to determine, once and for all, which group is more intelligent. The comical video above makes arguments for each side based on stock footage of general stupidity. Meanwhile, at the Web site, TrivialPursuitExperiment.com, you're challenged to answer trivia questions on behalf of your entire gender, with the global tally being kept up top. (And don't try to be all smart by logging in as the opposite gender and acting stupid. Only correct answers affect the tally, you idiot.) Smartypants worldwide will enjoy the campaign, but might quibble with the tagline. Shouldn't it be, "Who's smarter than whom?" Via Adverblog.

—Posted by Tim Nudd