Travelocity's gnome keeps going and going


I've never really gotten the Travelocity Roaming Gnome or understood the campaign's enduring popularity. Wasn't there a traveling garden gnome craze that inspired the ads, or was it vice versa? I'd Google it, but I think I'll wait for Microsoft and Yahoo! to release a new search product before I do any more research. In McKinney's latest Travelocity spot, we get to stare at the back of the gnome's head as he "watches" stock footage of travel destinations. Viewed from behind, the freakish creature looks a lot like an upside-down ice-cream cone from a Monty Python cartoon. There's a social-media tie-in that allows folks to use Twitter and Facebook to choose where the gnome should go next and upload photos to win prizes—or something. There's nothing wrong with vacationing on the cheap. But sadly, this campaign is flying coach as well.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS