Travel Ad Features Singing Fart Bubbles, and That Might Be Its Least Crazy Part

The wonderful world of Wotifia

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

OK, you world-wise travel people. Ever been to Wotifia? Never heard of it? It's right next to Freedonia, that fake country invented by the Marx Brothers in Duck Soup.

Wotifia is actually the brainchild of ad agency M&C Saatchi in Sydney, which borrowed a page from the Marx Brothers—and early Terry Gilliam's work for Monty Python—to help rejuvenate the image of Australia's largest online travel site, Wotif.com.

The agency created a short buddy movie that features two clueless looking dudes literally falling into surreal travel adventures in an animated world called—what else?—Wotifia.

The adventures are set to a ridiculous music track with ridiculous lyrics that sound like a mashup of Barry Manilow and Lionel Richie after you've taken a whopping dose of hallucinogens.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in