Trash-Can Ads Get High Tech on L.A. Beaches

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Commune with the waves and dolphins, sure. Isn't that why people flock to the beach? But start a dialogue with 500 trash cans in the Santa Monica sand? A new campaign for environmental nonprofit Heal the Bay is trying to encourage tourists and locals to do just that, using their smartphones to read QR codes on the ad-wrapped cans. Once you do, you'll find a mobile website with the latest weather, water quality, community Twitter updates and other pertinent sun-and-fun tidbits.

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