Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I’m all for movie studios parlaying Oscar buzz into box office sales, particularly in the cases of TransAmerica and, to a lesser extent, the already hyped-to-them-thar-hills Brokeback Mountain, two movies that got made despite commercial reservations. But I was a little taken aback when I saw an ad for TransAmerica that showed Academy Award-nominated, Golden Globe-winning Felicity Huffman describing her character as “like your uptight aunt crossed with your next door neighbor with a heart of gold.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in